Flybuys Transforms Its Tech For Customers, New Brands And Advertisers

Since splitting from Wesfarmers two years ago, Flybuys has overhauled its technology to launch new payments and advertising products. The company is looking to add more brands to its program by moving into payments and developing its advertising product.

The transformation of the 25 year old company was driven by the organisational change, regulation, and the expectations of the loyalty program’s members, according to Flybuys CTO, Bradley Blyth.

The technology chief tells Which-50 the country’s leading loyalty program, with 9 million members, is betting on cloud computing for its scale and agility, as well as identity management for compliance and member experience.