Optimising the customer experience with cloud-based digital identity

Marketing Magazine:

The most common use cases for digital identity are team members logging into company systems and customers accessing public service portals. It’s the latter scenario that offers opportunities for revenue optimisation.

From a business growth point of view, cloud-based identity management enables the personalisation of customer touchpoints, but it also streamlines support facilities. An evolved customer identity system will collate information about your customers’ interaction history and product experience, so when they talk to sales or support people, there’s less time wasted on understanding their situation…