Loyalty Database Optimisation Accelerator

Justyn Green

Principal Solution Architect, Cloud Adoption

September 29, 2023

Loyalty Database Optimisation and Management for MSSQL on AWS RDS

Are you a player in the dynamic Retail and Entertainment industries?

Do you understand the paramount importance of nurturing customer loyalty and
delivering experiences that are smooth, enjoyable and without distraction or

Versent proudly presents the AWS Loyalty Database Optimisation Accelerator, your
key to uplifting and modernising your loyalty services for unrivalled performance,
efficiency, and swift modernisation capabilities.

Why Loyalty Matters
In the competitive landscape of retail and entertainment, particularly in current
market conditions, consumer loyalty is the lifeblood of success. It’s the driving force
behind stable business performance, fostering genuine connections between
consumers and your brand, and igniting their curiosity for new products and
offerings. To achieve this, loyalty data must always be accurate, clear, and most
importantly, available with optimal performance.

What is the AWS Loyalty Database Optimisation Accelerator by Versent?
Our innovative solution leverages our market-leading expertise to empower
businesses like yours in Retail and Entertainment.

Here’s how it works:

Versent performs a three phased approach to discover, prepare, and migrate. These are:

  1. Discovery & Target State Recommendations
  2. Build & Iterate with Internal Datasets into Target State
  3. Migrate & Modernise

Objective/ Outcomes:

Aiming on ensuring loyalty services are correctly tuned for your customers engagement and interfaces allows for better experience and accessibility, unparalleled with any competitor. These outcomes are:

  • Enhanced Loyalty Services: We’re here to help you enhance and improve your loyalty services, ensuring they add real value to your consumers and customers.
  • Data Management: Enable brands to efficiently manage customer data and identity.
  • Complete Customer 360 View: Gain access to a comprehensive customer view that allows you to understand your customers better than ever before.
  • Uncover New Insights: Discover new customer insights that will revolutionise the way you engage with your audience.
  • Accelerate Capabilities: Our toolkit equips you with the tools needed to turn customer intelligence into personalised experiences that inspire brand loyalty and give you a competitive edge.

How long does this process take?

Ensuring a targeted set of outcomes as part of the approach, Versent aims to ensure that all activites are linked to database optimisation and success. This includes the processes to validate, test and prove that the optimisation and migration has achieved the results anticipated. The timing for this objective driven process are:

Phase 1: Discovery, Assessment & Target State Recommendations

  • 10 – 15 business days

Phase 2: Build Target State with non-critical data.

  • 10 – 20 business days

Phase 3: Migrate & Modernise with Go-Live

  • 10 – 20 business days

Please note: Duration for phases 2 and 3 are determined as part of phase 1 once assessment is completed.

Who Benefits from this solution?

Versent’s AWS Loyalty Database Optimisation Accelerator is tailored for businesses in the Retail and Entertainment sectors.

If you have a business that aims for:

  • Strengthen consumer loyalty with modern architecture services.
  • Achieve stable and consistent business performance with access to contemporary reporting & Data / AI tooling.
  • Build authentic connections with your audience with applications extensible across multiple types of cloud offerings.
  • Attract customers to new products and offerings by intrinsically enabling developer experience to build effectively and wisely.

The Benefits for Your End Users

When you choose our solution, your end users will experience:

  • Faster and More Reliable Services:
    • Say goodbye to performance bottlenecks. Enjoy snappy response times and dependable access to loyalty data.
  • Personalized Experiences:
    • Harness the power of customer intelligence to deliver tailored experiences that resonate with your audience, fostering long-term loyalty. Specifically with AWS cloud native services of AWS RDS, Lambda, Glue & AI / ML integrations.
  • Comprehensive Insights:
    • Understand your customers like never before. Identify trends, preferences, and behaviours that drive your business forward. Enabling service visibility with AWS CloudWatch, operationally security with Performance Insights and application performance management with tailored service management
  • Competitive Advantage:
    • Stay ahead of the curve by using cutting-edge tools to capitalise on customer data. This competitive edge will set you apart in your industry. This includes data enrichment and coordination with Data Warehousing tooling, S3 management, ETL and ML across service automation.

Sample Architecture

With more than 20+ major customers in the last couple of years who have benefitted from this service offering, Versent has completed similar types of architecture based on the below image.

Ensuring that integration with existing environments, yet automation first principles are adopted, modern database environments for AWS RDS with Microsoft SQL Server can be radically improved and optimised for your loyalty business.

Don’t miss out on the opportunity to revolutionise your loyalty services and provide an exceptional experience for your customers. Join us in the journey to loyalty database optimisation, and let’s make your brand stand out.

Ready to Get Started?

Contact us today (with details below) to learn more about how the AWS Loyalty Database Optimisation Accelerator can transform your business.

Unlock the full potential of your loyalty data and create lasting connections with your valued customers.

Your path to enhanced performance, efficiency, and customer loyalty starts here.

Contact methods:


+61 (03) 8680 2363


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Regional locations:

  • Sydney: Level 11/111 Elizabeth St, Sydney NSW 2000
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  • Singapore: 75 High St, Singapore 179435
  • Denver: 1700 Lincoln St, Denver, CO 80203, United States

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